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Author Archive

The Most Loving Act on Valentine’s Day

It’s Valentine’s Day and romance is in the air. Every year at this time I feel it’s a good time to remind loving couples of the most loving and compassionate act they can take – being very intentional about when and whether they conceive a child, and making the informed, responsible decision to have a zero, one or – at most, two – child family.

Why? Because on a full planet, overpopulated at 7.2 billion, we need to do all we can to give our kids a shot at living good lives. Adding 8, or even 4, kids to the population doesn’t improve their odds.

Lynsey and I were discussing this the other day and she turned me on to www.someecards.com, so we each made one. Funny how I didn’t really think hers was all that great. And she thought hers was better than mine. Usually Lynsey is the hip and trendy one. So, what do you think? Can you do better? . . .

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The Good and Bad of Crowd Behavior in Sustainable Living

How can the herding instinct hinder or help us in our shift to a sustainable civilization?

Fracking, tar sands, and potential Arctic drilling have some convinced we’ve delayed Peak Oil for years and years. There are many experts, however, who present a solid case for ignoring the boosters’ optimism. Some expect we’ll be experiencing serious post-peak oil shocks this decade. Of course, we should voluntarily be leaving oil in the ground in order to avoid the worst of greenhouse gas induced climate disruption. Regardless, most of us will be living through oil-withdrawal before we depart this world. I was invited to offer the GrowthBusters perspective on this subject in the premiere issue of Shift magazine. You can find the magazine and my commentary here. I thought it worth sharing here: . . .

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Super Bowl Extravagance or Big Family Indulgence? Choose One

Sunday over 100 million people were glued to television screens in 232 countries watching the Seattle Seahawks humiliate the Denver Broncos in the Super Bowl. Tens of thousands flew to New York to see the rout in person and participate in a week of parties and promotional events. 80,000 spectators packed MetLife Stadium, drinking their share of the 325 million gallons of beer Americans drank during the game, and eating their share of the 1 billion chicken wings consumed that day.

2013 Super Bowl I found myself wondering what the total carbon footprint of this big sporting event might be. Of course I’m really curious about the entire ecological footprint, but just gauging the carbon footprint might give us an idea of the price our ecosystems pay for a major sporting event. . . .

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No Spin Zone: GrowthBusters Needs YOU

In my 30 years creating films for big corporations, the rules of spin were drilled into me. Dwell on the positive aspects of a product. Don’t bring up the complaints or flaws. Make it sound like the company or product is a big winner and everyone is turning to it. Like sheep, customers will follow.

In observing the growth addiction of our culture and communicating about it, I’ve had to jettison those rules. But they don’t die easily. In founding and running this fledgling non-profit, my training has told me to put on a happy face: make it sound like millions are joining the cause and supporting our work. Don’t tell readers that the organization hangs on by a thread. My instincts, on the other hand, tell me to be truthful and authentic. I try, but I often fail. It still comes naturally to me to write with that corporate voice. . . .

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Got the Urge to ‘Shop, Baby, Shop?’ Stay Home and Watch GrowthBusters on Black Friday

This year on Black Friday (the day U.S. retailers and shoppers kick off the holiday shopping season (and the biggest shopping day of the year), we’re offering the world an alternative to mayhem at the mall. We’ll be screening our groundbreaking documentary, GrowthBusters: Hooked on Growth, free on the Internet for audiences around the world. Stay home, have some family time, pop popcorn, and watch a movie that will stimulate a lively discussion (Event times and registration here). Here’s a short promo I think you’ll like (please share with your friends):

Generosity and selflessness are universally considered admirable qualities. I suspect that was the genesis for the gift-giving traditions observed in the celebration of Christmas, Hanukkah and Kwanzaa at this time of year. So giving a gift is – to borrow a phrase from Martha Stewart – “a good thing.” But when we do our holiday shopping, what gift are we giving to future generations? . . .

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