Some people assume I’m a wealthy Hollywood producer, flush with cash to fund a little hobby-film about growth addiction. That couldn’t be further from the truth.
Producing the documentary, GrowthBusters: Hooked on Growth has turned out to be an exercise in involuntary simplicity. The first few years I continued taking on corporate film projects — to keep the lights on and to support the non-profit film. I also ran through my retirement savings. This year I mothballed the corporate work to devote full attention to finishing GrowthBusters – so we can release the film in the first half of 2011.
It’s not easy to attract major funding for a film project that questions the most fundamental beliefs powering our current system. Most people or organizations with money got that money by operating successfully in our growth-based system. It’s a pretty small slice of the universe of potential funders (both individuals and foundations) who are visionary enough to support a project this radical.