Film festival season is upon us. Sundance begins this week, followed by dozens of festivals over the next 4 months. I feel festivals should be a key part of the distribution strategy for GrowthBusters. The film easily attracts enlightened audiences who already understand the scale of the human enterprise has outgrown the planet. We’ve reached a deadly level of combined population size and economic throughput. The challenge is to raise awareness among those who haven’t yet gotten the message. Festivals are a great opportunity to reach audiences who otherwise might not hear about the film or be inspired to attend a community screening.
So I spent the last of our film budget on festival entry fees as 2011 came to a close. This month the notices of rejection or acceptance have begun to come in.