40 years ago today, a group of MIT scientists made their first public report on a study that came to be known as Limits to Growth. They had used systems dynamics to build a computer model of human activity on Earth. They called the model World3. Today I want to share a clip from GrowthBusters about that landmark study:
The business-as-usual scenario played out by World3 sounded an alarm – that we need to make some changes if we want to avoid overshooting the capacity of the planet and the ugly collapse that would ensue. For the next 40 years we kept hitting the snooze button.
Now, on the occasion of the 40th anniversary of that study, it is time for a new wake-up call. From today through Earth Day, I intend to honor that study and reawaken the discussion surrounding limits to growth on a finite planet. I’m not alone in this quest. Many brilliant, articulate experts have agreed to share their thoughts with us. And the Club of Rome, which commissioned that original Limits to Growth study, will have a lot going on, too. I have some twists, turns and surprises planned along the way. So fasten your seatbelt!
