A new study reveals some men feel environmental stewardship is not manly. Is this just one more reason we should leave the women in charge? Or should we market green behavior the same way we sell pickup trucks? In Episode 10 of the GrowthBusters Podcast, the team explores the ins and outs of masculinity and femininity in relation to being green. Also: Ben does something shocking with carrots. Your co-hosts: Dave Gardner, Kaitlyn Hickmann, Ben Bacher
Discussed in this episode:
Scientific American: Men Resist Green Behavior as Unmanly