Trashing the Planet is Macho

Written by Dave Gardner on January 13, 2018. Posted in Blog

A new study reveals some men feel environmental stewardship is not manly. Is this just one more reason we should leave the women in charge? Or should we market green behavior the same way we sell pickup trucks? In Episode 10 of the GrowthBusters Podcast, the team explores the ins and outs of masculinity and femininity in relation to being green. Also: Ben does something shocking with carrots. Your co-hosts: Dave Gardner, Kaitlyn Hickmann, Ben Bacher

Discussed in this episode:

Scientific American: Men Resist Green Behavior as Unmanly

Bust: Men Aren’t Recycling Because It’s Too Girly

Washington Post: Your manliness could be hurting the planet

Sydney Morning Herald: Toxic masculinity is literally bad for the planet, according to research

The Study: Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Tags: environmentalism, footprint, green, sustainability